From sustainability to innovative winemaking, the clean wine movement is reshaping the future of wine to be more thoughtful, conscious, and inclusive. Our clean wine initiatives are inspiring the new era of winemaking to emphasize honesty, authenticity, and quality to craft a cleaner glass of wine.
What’s In
1. Sustainability
Sustainability is no longer considered a luxury - it’s an expectation. Consumers are gravitating toward organic, biodynamic, and sustainably made wines that reflect care for the environment and transparency in production.
2. Low-Sugar Wines
Wellness-conscious drinkers are looking for wines with no added sugar and no hidden fructose that maintain rich flavor profiles and taste delicious.
3. Under Appreciated Wine Regions
Hidden gems like Emilia-Romagna and Maremma, Italy, are gaining recognition. These regions boast rich traditions, diverse terroirs, and a blend of innovation and authenticity that’s catching the eye of wine enthusiasts worldwide.
4. Smarter Winemaking
Artificial intelligence and data analytics are revolutionizing viticulture. Good Clean Wine grape growers and winemakers use AI-driven vineyard management to monitor disease and pests, while winemakers analyze fermentation processes and predict blends using AI tools.
5. Quality Over Quantity
The “drink less, but better” ethos is driving consumers to explore unique and lesser-known grape varieties, elevating the focus on small-batch, high-quality wines.
What’s Out
1. Over-Reliance on Traditional Varietals
Mainstream varietals like Chardonnay and Merlot are falling out of favor as consumers embrace lesser-known grapes such as Lambrusco, Cabernet Franc, and Trebbiano.
2. Heavy Oak Influence
The trend of oak-dominated wines is waning. Consumers are asking for fresh, fruit-forward wines aged in stainless steel that allow the terroir to shine though.
3. Mass-Produced, Industrialized Wines
Generic, low-quality wines are falling out of favor. Wine drinkers are seeking small-batch, artisanal producers with transparent and authentic narratives.
4. Overly Sweet Wines
As low-sugar lifestyles become more prevalent, sugary options like Moscato and sweet rosés are less desired while drier, more complex wines are gaining popularity.
5. Pretentious Marketing
Complicated, elitist branding and wine-speak is losing appeal. Today’s consumers favor inclusive, approachable, fun messaging that demystifies the wine experience.
6. Unsustainable Practices
Environmental consciousness is reshaping the industry. Wasteful or harmful practices are no longer tolerated, and genuine green initiatives are becoming the standard.
7. Rigid Wine Rules
Gone are the days of strict pairing rules like “red with meat, white with fish.” Wine lovers are breaking traditional conventions to enjoy wine their way.
We are excited the wine world is embracing these clean wine trends in 2025 and are honored to be leaders in this shift toward producing wines that are not only delicious but also reflecting the values of sustainability, wellness, and inclusivity.
We’ve always prioritized quality, authenticity, and innovation in our winemaking at Good Clean Wine. We are excited to continue making wines for the modern consumer while respecting the traditions that make wine special.
Cheers to what’s ahead!
Michelle Feldman
Co-Founder, Good Clean Wine
