an esthetician and entrepreneur, michelle believes in doing more with less. in beauty, in business, and in wine. she's traveled the world to find honest wines made with intention, and she puts winemakers right up there with madonna and mccartney.

she started good clean wine to create a new kind of wine space: one that's unpretentious, sustainable, and made for everyday celebration.

minimal ingredients. maximum pleasure.

we source low-intervention wines from italy and bring them straight to your doorstep. wines that pair perfectly with great company, spontaneous dinners, long talks, and beautifully laid-out snacks.

wines that feel as good as they taste — with nothing unnecessary.

because we believe in joy without overthinking. because we love wine and we love the people who make it.

we partner with small family-run vineyards in italy who farm organically, harvest by hand, and work with nature, not against it. when grapes are grown this way, minimal intervention is needed in the cellar. the result? wine that's alive, balanced, and effortless.

no added sugar. no unnecessary sulfites. no weird after-feelings.

just real wine made by real people — for real life.

in two italian regions where the land is treasured, the methods are minimal, and the wines are unforgettable.

tuscany (maremma doc, igt) - home to our red, white, rosé, and cabernet. here, olive groves meet rolling hills and sea breezes from the tyrrhenian coast. the vineyards are biodiverse, organic, are hand-tended, and the wines estate-bottled.

emilia-romagna (carpi doc, igt) - the heart of bubbles and tortellini. this is where our sparkling wines are made: crisp, joyful, and fermented in stainless tanks. with no added sugar and no shortcuts. made for apéro hours, good company, and celebration.